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View Full Version : Heinz remove add campaign due to 'homosexual kiss'


tarrentella
06-27-2008, 08:11 AM
An advert for Heinz Deli Style Mayonaise has been pulled in the UK after around 200 people complained that it was offensive or that they shouldn't have to explain to their kids why 'that man kissed the other man.'.

The advert, set in a UK kitchen diner, shows a family getting ready to leave for the day and picking up their freshly made sandwiches (complete with Heinz Mayo). The traditioanl mum and kitchen set up is replaced by a stereotypical New York style deli and deli chef (big bloke in full chefs outfit complete with broad NY accent). on the way out the 'mum' says 'Ain't you forgetting somthing?' to the father, who promptly leens over and gives a brief goodbye kiss.

So not a full blown kiss, not even a gay couple, but a bloke standing in for a woman for metaphor/comedy sake.

Responding to aproximately 200 complaints and reported pressure from some US right wing groups, Heinz pulled the advert. It is shocking! there are now calls for a boycott of Heinz products in the UK from people who feel that Heinz's response is condoning homophobic behaviour in the UK (which is ilegal, regardelss of your opinion on homosexuality).

http://paulannett.co.uk/heinz-say-men-kissing-is-offensive

http://www.youtube.com/watch?v=kAKYpUo18wU

willowangel
06-27-2008, 08:26 AM
Omg, that's insane - I live here and hadn't heard anything about it (but I don't watch TV so never see any adverts - I just download stuff ;-)). Grrrr.

sue in canada
06-27-2008, 08:32 AM
I heard all about that on my local radio station in Canada. Now I can see what they were talking about.

Knit4Pie
06-27-2008, 09:37 AM
Nobody, or at least not many, would have complained if it was 2 women. That's hardly a kiss. Just like if you see a naked woman in a movie, no biggie. Show, or even just tease at, a naked man and you get a huge uproar. Of course, I mean in a mainstream movie.

What upsets me more is that some parents didn't want to explain to their kids. I'm sure that if 100 parents used that to complain, that only a very small fraction of their kids actually asked a question. Why not explain it if your kids ask a question? In this world, they'll encounter worse things, and it's better for them to be prepared than to have to depend on their friends to explain it!!

tarrentella
06-27-2008, 10:03 AM
Especially as in this case the explanation would have been 'Because they are making a joke that the deli-chef is acting like the mum' and nothing to do with people being gay anyway!

Silver
06-27-2008, 11:40 AM
One day there will be more open minds than closed ones and this kind of stupid censorship will be gone.

Sunshine's Mom
06-27-2008, 11:47 AM
I think the ad is funny. But, what's "deli" mayo? What makes it "deli"?

feministmama
06-27-2008, 11:52 AM
"I don't want to have to explain this to my kids"

That is so insane. Jon Stewart needs to mock this soooooo bad

knitgal
06-27-2008, 11:55 AM
It's a funny ad, too bad some people are so closed minded that they can't take a joke. I don't really understand how it's offensive at all- it's not even meant to be a gay couple or anything, not that that would be offensive either. I'm sick of the "think of the children" excuse too. Kids aren't stupid and they will have to be exposed to different lifestyles sometime. It's not as thought there is an overt sexual nature of the kiss either. Why is it that when it's gay people kissing it needs to be explained, but when it is heterosexual people it doesn't? What other explanation of a gay kiss is needed other than "those two people love each other"? What are people afraid of? That their children will be gay if they see a gay kiss?

cristina61
06-27-2008, 12:07 PM
I hadn't heard of this before, but it seems clear to me those who complained are utterly unsophisticated people who don't "get" the joke, and when they see that ad their fearful little minds go straight to the gutter.

Very sad, really.

scout52
06-27-2008, 01:06 PM
I thought the ad was brilliant. I loved it. I find it offensive that it was pulled. By pulling the ad it is allowing bigotry to prevail.

saracidaltendencies
06-27-2008, 01:47 PM
First of all, the ad is HILARIOUS and the fact that people want it banned it absolutely ridiculous. I get so irritated with people who think it's in their child's best interest to completely shelter them from the world. How does that help kids face the real world??? My kids are 6 and 3 and I've already explained to them that sometimes 2 women love each other and sometimes two men love each other and want to get married. My daughter thought it was weird at first (which I can understand because, of course, I am a woman and my husband is a man, so she's used to a man and woman being married), but, I explained to her that it's not only women and men who fall in love with each other, but men fall in love with each other and women fall in love with each other and that's perfectly fine. My daughter is very smart for her age so she really understood what I was saying. My son, still being so young, I don't think really got it, but, I'll talk to him again when he's a bit older.

Actually, just the other day my daughter was telling me a story and her "main characters" were 2 boys who got married...lol...I dunno, I just don't understand why people can't just let people be people...Let them do what makes them happy and as long as it doesn't interfere with or harm anyone else, who are we to complain, ya know? I mean if 2 guys kiss, that has NOTHING to do with me and it doesn't harm me or interfere with my life in any way so who am I to complain or say, oh, that's so wrong! It's NOT my place!

Anyway, yeah...lol...I could go on and on about my views of equality for all, but, I'd have a novel here...haha

susi
06-27-2008, 01:55 PM
i like that add as well, its just funny.

if these idiots want to co^mplain about anything they should watch some of th edaverts that come through on sky childrens cha,nels. there are the add's for starving kids in africa. and yes i know they should know about it, but not a 5 years old (ds is 5 and breaks his heart everytime it comes on to the point he cant watch the channels anymore).

some people hey...

Pugs
06-27-2008, 02:19 PM
awesome ad! that is VERY disappointing they pulled it. What irritates me is the fact that violence is way more accepted in society than showing the love of two people no matter who they are! To me that is WAY more disturbing! I'll get off my soapbox now... :whistle:

kristaj
06-27-2008, 04:08 PM
I thought the ad was brilliant. I loved it. I find it offensive that it was pulled. By pulling the ad it is allowing bigotry to prevail.

Amen! Maybe I'll have to start buying a different brand of ketchup.

stitchwitch
06-27-2008, 04:27 PM
They'd really freak if they saw the match.com or eharmony ad that has the two gay guys promising things to each other.

Mike
06-27-2008, 07:50 PM
Wow, such a different forum response than I'm used to at hunting/archery forums on similar topics :cheering:

The US had a similar ad pulled. I think it was a Snickers ad that first aired during the Super Bowl.

I'm amazed 200 would be enough to pull it.

brendajos
06-28-2008, 12:38 AM
I think the ad is funny. But, what's "deli" mayo? What makes it "deli"?

Maybe we are misunderstanding and THAT's what they are afraid to explain to their kids? heh

I would suspect we aren't getting full participation in responses here but I love seeing what is here now. It near to brings a tear to my eye to see people being so open. (I only wish I were kidding... it really does make me cry...lol)

auburnchick
06-28-2008, 12:51 AM
I would suspect we aren't getting full participation in responses here

:wink:

Duessa
06-28-2008, 07:14 AM
I've never seen the add but them pulling it is outrageous! Seriously. It would be pulled in here in the US too but that idea just makes me even more upset. What is wrong with love, no matter where it comes from? Why is it I can rent a movie where one person cuts people up and puts them in traps that are more gruesome than any nightmare I ever had but they can't run an add where one guy kisses another guy on the cheek? Demonica, I'm absolutely inspired by the way you handle this topic with your children. You have given me the material for how I will handle it when I have children. They love each other and thats all there is to it.

iza
06-28-2008, 09:12 AM
Ah yes. The "Won't anyone please think of the children" excuse. Classic. :roll:

Really, I don't see what there is to explain in that ad anyways. It's a joke. It's all there is to it. Kids will go back to their Tonka trucks, dolls, Lego blocks and ice cream very quickly. :shrug: I can't believe Heinz surrendered to 200 people. What a stupid decision. :roll:

gingerbread
06-28-2008, 01:56 PM
It's a funny ad, too bad some people are so closed minded that they can't take a joke. I don't really understand how it's offensive at all- it's not even meant to be a gay couple or anything, not that that would be offensive either. I'm sick of the "think of the children" excuse too. Kids aren't stupid and they will have to be exposed to different lifestyles sometime. It's not as thought there is an overt sexual nature of the kiss either. Why is it that when it's gay people kissing it needs to be explained, but when it is heterosexual people it doesn't? What other explanation of a gay kiss is needed other than "those two people love each other"? What are people afraid of? That their children will be gay if they see a gay kiss?
I am sorry to say that when my dd was about 6 yrs old and playing house with another girl she did what I always did kiss the girl good night. Yes it was on the lips. Well I had the mother come over to let me know they would not be playing together for fear that my dd would cause her dd to be gay:passedout: So It is that way still which is to bad.



:waving:

Jan in CA
06-28-2008, 06:19 PM
I would suspect we aren't getting full participation in responses here but I love seeing what is here now.

Oh I agree and I would like to say a big THANK YOU to everyone for keeping this civilized! This is a topic that could very easily have become something we'd have to make a decision about and I'm glad it's turned out so polite and considerate. :hug::hug:

As for the subject at hand... just ridiculous. I would bet that most little ones wouldn't even pay attention, but for older kids what better time to talk to your children than when you are sitting together watching TV where you have control over what you want them to understand. It's sad that a few have taken that away from everyone else in the country.

snowbear
06-28-2008, 07:53 PM
I think it is very very sad. With all the violence in this world, that just because of one cute "funny" line and a kiss, it was banned.
In several cultures kissing the same sex person is not even thought of as wrong, and could be construed rude not to.
I have several friends, of both sexes that I kiss good bye w/out a thought.
Life is too short to not show kindness. So what if the joke was 2 men. It seems that there is still too much stero-type mentality in this world.
We can show the evil, the cruelty, but not kindness?
I've always loved Heinz pickles.. but gez they are panicing over a kiss on the cheek?
There are those that need to wake up and take the blinders off and realize that just because someone isn't like them, doesn't mean they are wrong.

*stepping off soapbox.

Hugs to all

brendajos
06-28-2008, 10:11 PM
Well, and then there is the point to be made that if it had been two women there wouldn't have been an uprising at all. bah!

brendajos
06-28-2008, 10:13 PM
I am sorry to say that when my dd was about 6 yrs old and playing house with another girl she did what I always did kiss the girl good night. Yes it was on the lips. Well I had the mother come over to let me know they would not be playing together for fear that my dd would cause her dd to be gay:passedout: So It is that way still which is to bad.



:waving:

I am curious what she said to her daughter to explain why she couldn't play with your daughter anymore. I would guess that whatever it was managed to make her daughter feel bad about herself and made her treat your daughter badly at the same time. gah!

Plantgoddess+
06-28-2008, 10:50 PM
It does seem that some people go way out of their way to find something to be offended at. Why we can't let people alone to do what they want as long as it doesn't infringe on someone else's rights I don't know. It's too bad that Heinz caved to a few people with nothing better to do with their time.

Knitting_Guy
06-29-2008, 09:50 AM
This is the first I've heard of this. I think the ad is very humorous and shows some imagination.

I think the biggest problem is that far too many people lack the intelligence to understand humor.

willowangel
06-29-2008, 06:35 PM
The atmosphere surrounding advertising is kind of bizarre at the moment, what with the 'terrorist scarf' debacle, and the 'two smoothies kind of the same height and a dragonfly' Starbucks ad that was removed.
I think the biggest problem is that far too many people lack the intelligence to understand humor.
Oh how true ;-)

I'm offended that it was removed - surely it violates anti-discrimination laws if the only reason it was pulled was because a man kissed a man. How hard is it to say, 'sometimes people in love kiss' or even, if you think it's wrong, to say, 'we'll tell you when you're a little older, it's for grown-ups'? And that's not even relevant, cause it's just funny that the hard-core New Yorker has taken the place of an English mum.

On another note, this reminds me of a funny show I saw years ago - where a New York cop switched places with a sleepy English village bobby, and it was hilarious. The weedy English guy trying to be comfortable in his bullet-proof vest, saying, 'just in case, ha ha' to a policewoman while they were attending the scene of a shooting, while the huge cop was stuck in a little station, taking a report from a woman who'd lost her 20 camera while out walking. It was unbelievably funny ;-)

Sunshine's Mom
06-30-2008, 12:11 PM
Maybe we are misunderstanding and THAT's what they are afraid to explain to their kids? heh

I would suspect we aren't getting full participation in responses here but I love seeing what is here now. It near to brings a tear to my eye to see people being so open. (I only wish I were kidding... it really does make me cry...lol)

What I was saying with my participation was that the ad itself wasn't (and shouldn't be) a big deal. They are trying to sell mayonaisse, no? Sorry for an attempt at humor during a serious discussion. I thought that we exchanged ideas in somewhat of a lighthearted manner. I didn't mean to offend anyone by not writing my exact thoughts, but instead, trying to "gloss over" with humor what should be a non-subject in our society.

I'm sure the admen and women who put the concept together for the ad thought that the social climate could withstand such a commercial. Apparently, they were wrong because some narrow minded folks did what they thought necessary to get the ad pulled. Perhaps it would have worked if they had kept the voice over of the deli guy that of the "wife". Then people would have gotten the joke that a wife and mother is all things - including a deli sandwich maker. I think most people got the joke. It is outrageous that there are still those out there who are homophobic. Hopefully, we are all working toward tolerance and may wipe this out someday.

saracidaltendencies
06-30-2008, 12:39 PM
Sunshine, I don't think that was anything directed towards you, I think what brendajos meant is that we're only hearing from one side as there are probably some people here who would agree with the pulling of the ad, however, they haven't posted.

Sunshine's Mom
06-30-2008, 01:59 PM
That makes sense.

But, I still don't know what "deli" mayo is. I guess I WAS kind of hoping that someone knew. ;)

tarrentella
06-30-2008, 03:07 PM
maybe if we could see the add campaigns we could find out ....
im guessing is somthing like 'honey-mustard mayo' and 'garlic and herb mayo'

Lucy78green
06-30-2008, 03:09 PM
Think Deli mayo is supposed to taste nicer than the "normal" kind - don't know.
I personally get really annoyed that the voice of the very vocal minority is taken as representative of the way everyone else thinks. The population of the UK is 60 million, OK some of those may not have a TV, but still 200 is a very small proportion of that.
Same way that radio phone in shows only ever get those at opposite ends of the spectrum to phone in on debates - most of us either don't care or think they are creating controversy where none existed before...

brendajos
06-30-2008, 10:42 PM
What I was saying with my participation was that the ad itself wasn't (and shouldn't be) a big deal. They are trying to sell mayonaisse, no? Sorry for an attempt at humor during a serious discussion. I thought that we exchanged ideas in somewhat of a lighthearted manner. I didn't mean to offend anyone by not writing my exact thoughts, but instead, trying to "gloss over" with humor what should be a non-subject in our society.

I'm sure the admen and women who put the concept together for the ad thought that the social climate could withstand such a commercial. Apparently, they were wrong because some narrow minded folks did what they thought necessary to get the ad pulled. Perhaps it would have worked if they had kept the voice over of the deli guy that of the "wife". Then people would have gotten the joke that a wife and mother is all things - including a deli sandwich maker. I think most people got the joke. It is outrageous that there are still those out there who are homophobic. Hopefully, we are all working toward tolerance and may wipe this out someday.

Oooh no I am sorry... Demonica is correct. The first paragraph was an answer to you and the second paragraph was just commentary in general. Sorry about that! ;-)

ArtLady1981
07-01-2008, 02:03 AM
Hi'ya! :waving:

This is a very interesting thread! And mostly very civil and cordial whilst in the process of putting forth our views on the topic!

However, that said...let's pay careful attention to the sensitivity of those whose skin might be a little thin. Ya know what I mean? ;) Okay by you?

The topic itself is controversial, ya gotta admit. We just don't need it to evolve into a HOT TOPIC. (Save that stuff for Whoopie, Elizabeth, Joy, Sherri and Barbara on THE VIEW! Folks tune in to THE VIEW expecting a kafuffel!)

At Knitting Help, it can catch some folks off guard, and turn them sour about our website. I'm sure none of us wants our fabulous Knitting Help to be a sour site that repels folks. :pout:

Well then, I'm off to work on that troublesome jacket for my brother!

Happy Knitting, Sisters :knitting:and Brothers! :guyknitting:

Pat in Ca
07-01-2008, 02:06 PM
I respectfully disagree that this thread has been civil and cordial..

Some of the choice words used to describe people that may have opposing views in this thread are as follows:

"unsophisticated", "idiots," " ignorant","unintelligent", "narrow minded", "ridiculous", "closed minded" "bigots" and "a big ol F U to people who complained"

Where is the tolerance and respect for others opinions? I would say they are pretty "thick skinned" to take being called these names without responding...

ArtLady1981
07-01-2008, 02:28 PM
I respectfully disagree that this thread has been civil and cordial..

Some of the choice words used to describe people that may have opposing views in this thread are as follows:

"unsophisticated", "idiots," " ignorant","unintelligent", "narrow minded", "ridiculous", "closed minded" "bigots" and "a big ol F U to people who complained"

Where is the tolerance and respect for others opinions? I would say they are pretty "thick skinned" to take being called these names without responding...

Pat,

Read EVERY word I wrote. I said, "And MOSTLY civil and cordial..."

And it has been MOSTLY civil and cordial. Just a few have posted stronger language. I can read.

Sigh. Let's not have a verbal boxing match, please. Shees! :eyebrow:

ArtLady1981
07-01-2008, 06:52 PM
Hello!

This HEINZ thread is now closed at the request of Tarrentella.

Really, all that CAN BE SAID on this topic HAS BEEN SAID, don't you agree?
What's left to be said? :shrug:

Except, HAPPY KNITTING!

Warmly,

Artlady