Row 1 isn't always the right side. It depends on the pattern and it also depends on what YOU want the right side to look like. If you have trouble keeping track when you are doing the actual knitting you can put a safety pin on the RS so you'll remember where you are on the pattern.
And yes, you turn when you get to the end of the stitches so you alternate RS and WS. Just follow the pattern it'll all make more sense.