i understand the marketing behind phasing out name brands. for many hobby lobby is the only option near by for getting yarn - besides ordering online. So i'm sure they are thinking - if we phase out name brands - and have only our own store brand our customers will have no other option but to buy ours. and for many knitters and crocheters they will continue to buy at hobby lobby - especially those that have already made a 20+ minute drive to get there in search of something - i doubt they will leave empty handed! Thus proving that the hobby lobby store brands will sell.
I am by no means bashing their store brands. I am a HUGE fan of the I Love This Yarn and I love this cotton - i feel that these are quality yarns for a decent price. I just personally am not a fan of the yarn bee line. Again it's all personal preference and i just wanted to share my experience!
OTH: ripple afghan for husband and a couple different baby blankets!
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Happily Married since 10/05/13!!