I wouldn't call it 'bait and switch', that's when stores advertise one item and it's not available so they offer another at a higher (not the same) price. HL has been doing this for years, as they introduce their own versions of other brand's lines, placing them in the same section or next to the other brand. I don't see it as sneaky or deceptive. Target and other stores place their house brand equivilants of health care products right next to the national brands so you can compare them and the prices.
sue- knitting heretic