[mojo11]

Pick up sts and pick up and knit are sometimes used interchangeably. When you pick up the stitch you're wrapping the yarn around the needle as you would for a knit stitch.
Did you pick up the stitches from right front (as it would be worn) around to the left front? That would make the knit row, row 2, a purl row on the outside of the collar. If not and depending on the pattern for the rest of the collar, you could always purl row 2 to give you the turn that you want.

I know there IS a difference between "pick up" and "pick up and knit", but I've never understood exactly what the difference is. I guess if I ever need to know, the pattern will tell me...