I like this:
"A craft takes years and years to develop so people think of old ladies because they tend to be good at it - not because they are old, but they have had to time to hone their skills," she says.
But Matthews is quick to point out that her shop is also frequented by both younger people and men.
She says: "Most people have jobs where they are part of a machine, but they never see the beginning, the middle and the end and take responsibility for the whole thing.
"With knitting, you start something, sort out the problems and finish it. There is a great sense of achievement."
I love that sense of acievement.