They are $72.49. You can take a look here:
Amy came up with the idea back around the time we started this site in 2004. She loved the Denise needles, but disliked the bland color. Other knitters were interested so we started colorizing the needles ourselves and selling them in the store. We have been selling them ever since.
And I should mention that purchasing from our store directly supports this website and our work. KnittingHelp.com is our work and what Amy and I do.