Yes, at the ends of the rows is where you'll do the seed stitch. It sounds like you're making good progress. Does your pattern define seed stitch? In case it doesn't, it's k1, p1 and then on following rows you knit the purls and purl the knits.
Cheating is an option. . . . Cheaters never win and winners never cheat, but smart knitters who want to retain an iota of sanity do, cheerfully. ~~Kory Stamper