Hmm, that's weird. I just did a little google picture search(Kureyon 40) and sometimes the yarn actually did look blueish and sometimes not
For example here
I can only see some turqoise and purple, but this
actually is blue...weird!
I know, that not every skein is the same cause it's painted yarn, but that much of a difference is just wrong. Sorry, I don't have any further advise for you.