Maybe I'm misunderstanding your question, but short rows by nature necessitate turning the work. When knitting in the round, you would work back and forth just as you would for flat knitting (so you are alternately working on the right and wrong side) to build up a particular area of the fabric. When that area is done, you can continue working circularly.
Amy has a video of a wrap and turn technique, but you may also want to check out this link
, which includes a whole bunch of resources for several different methods of making short rows. You can compare different ones to see what gives you the neatest result. (I tend to favor Japanese and encroachment, but it really depends on the project. YMMV)