Buggers! You are right...it is MERINO STYLE 100% Merino DK Wool.
Well, I guess that explains the modest pricing???
Well, that is a lesson learned! MERINO STYLE
is code for "not really merino'????
Why then does the label say 100% merino wool
...and right under the words MERINO STYLE!
So "recommended for felting' on the label...is code for "it is not as soft as you would want for a sweater".
I will eventually knit one of the reds for myself, and will handwash the finished garment, maybe add a teensy bit of Downy to the rinse water...
Thanks for the info!