Actually, it started with an email to a few friends who sent it to their friends, and so on. Then people saw my crocheting and knitting. I posted to one knitting blog (at the time, couldn't find crocheting blogs). We got picked up and I think are we're on 3 or 4 blogs! Word of mouth and the internet - it's awesome!
I should have a picture of some of the scarves to post soon. Keep watching for it. You'll love it.