They recently renamed their Sensations yarn.
Here's what it said on their current ad:
25% off All Purl Essence™ Yarns
Sale $3.74 - $7.49 ea.
(Reg. $4.99 - $9.99 ea)
Valid Sep 8 - Sep 28
NEW! Your favorite Sensations™ yarns, like Rainbow Classic, Boucle & Sincerely, have a new name, but the quality and value remain the same! Purl Essence™ yarns come in bright, fun new colors that coordinate well together. Mix & match solids & prints. You’ll love them for all your knitting and crochet projects. Includes Sensations™ yarn.
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