The v's should be on the outside and the purl bumps on the inside, with the collar curling so that the purl bumps show on the outside of it. I think Jan may have hit the nail on the head that you're knitting on the inside.
"Trust the pattern!"
Time flies like an arrow, but fruit flies like a banana.
Hop aboard while we follow the cloud-covered van of knitting harmony, man!! Woooo!! --Hedgehog
IngridKH on Ravelry