I only have problems with it splitting if I drop and wind the yarn around my fingers a lot. You can usually see the yarn starting to twist around itself. I just spin my project (or skein if it's too big) around until it isn't as twisted anymore and it works better.
I think it does work better for crocheting. I don't have to wind/unwind it around my fingers as much so it doesn't untwist/unply itself.
I dislike working with SS, but the things I have made turned out lovely enough that I'll probably use it again. I use fairly dull needles and haven't had a problem with splitting. Worked a shawl on size 10 needles, pics in the Shawlalong thread, and the pecan pie beret from the last knitty on size 3 needles. I double stranded the main color for the beret and still didn't have trouble with splitting. I think I'm a relatively slow knitter, though, which may make a difference.
WIP: Seat of Pants Arm Warmers
FO: Garden Paths Shawl, Rainy Day Scarf, MSCS
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I didn't really realize that it was splitty cause it was one of the first yarns I ever worked with, but looking back I think it is a bit more splitty than other worsted weight I've worked with. Red Heart is less splitty but it just feels gross to me, I prefer the Caron anyway. And I've used Plymouth Encore, which is a lot less splitty, but not as soft though it doesn't hurt my fingers like Red Heart (I haven't washed it yet, though, and I've heard it washes up nice.) Caron One Pound is not as soft as CSS, but it's less splitty.
That's basically all of my adventures with cheaper worsted weights, hope it helps.
I love Simply Soft, but I didn't in the beginning! It does split frequently (which got on my nerves at first), but the more I work with it, the less I have these problems. I wouldn't boycott it completely; just use it for little projects and see if it gets any easier for you to use. If it does, then you'll be able to appreciate how soft & inexpensive it is as well as how great the colors are.