with the exception of some cellophanes I had done in the early '90s by my stylist, I've been coloring my hair with drugstore products for 19 years. I used to use Preference when I was dyeing it blue black, but switched to Ultress sometime in the '90s and played around with burgundy, plum, and reddish browns. when Ultress went bye-bye, I used Nice n Easy and went really light (Lightest Golden Brown), but got tired of that and decided to go darker with a kick of red. the last time I dyed (3 weeks ago) I used Garnier 100% Color in Deep Burgundy Brown. the color is more intense and the red tones have lasted longer than the Nice n Easy, but the application process was messier and I stained my bathroom floor in a couple spots
. I'll continue to dye my own at home unless I get highlights - I doubt I can do decent highlights by myself.