I posted about this on a Ravelry thread, too.
I got that same post card and decided to go for it. I wasn't too surprised when I got the invoice before I got the magazine, but it still annoyed me that when I went to their web site to check my subscription status it said, under my name: "PAY NOW! You have an outstanding payment due of $19.97; you have 5 issues remaining on your current subscription.”
Another thing that bugs me is that their wording on the postcard makes it sound as though the first issue is free (“Let us rush you the next issue of Knit n Style magazine to explore in the comfort of your own home −− FREE! There’s NO RISK!”), but it's not free. The $19.97 is for all six issues, including the first one.
I get that this is a standard magazine practice, and it's not terrible, but why do they throw in that word "FREE" when it's not? (I know why
). I just felt like I really wanted to examine the magazine before committing to a subscription, and as soon as I sent the postcard in, BAM -- I had a subscription and owed them money.
I'm now having trouble deciding if I want to subscribe because even though none of the patterns in the first issue are my style, I do enjoy the regular columns, especially the one that compares various yarns.
I guess if I really want that circular needle I should order the tips directly from Knit Picks; that's a lot cheaper than $19.97.