My partners mom was in town recently and while we were at some random tourist-y store she tried to buy a boring plain knit hat. Claiming she had no idea where to get a red knit hat... not to mention the hat she tried to buy didn't even come close to matching her coat.
Long story short, I dragged her to my favorite LYS and we picked out some Lana D'oro in a red that nearly perfectly matched her coat, then headed home so she could pick out a pattern on Ravelry (not gonna lie, I weeded through some that just looked too time consuming...).
I also loved her amazement watching the swift and winder work the hank of yarn into a ball :o)
Here is the result!