The Elegant Loops Purse - Help

[MisSamso]

Hi Crocheters ^^

I wanna do the ^ Elegant Loops Purse ( Pattern from
Crochet! Celebrate the Season Magazine ) for my mamma's birthday,

but I stuck in the second row of the SIDE , I couldn't understand it , please explain it in details




the special stitch :

http://www.rofof.com/img5/8exarg28.jpg



and in the STRAP ( what does the opposite side of chain mean ?)


http://www.rofof.com/img5/8wcmvq28.jpg


Thank you so much