I've frogged and restarted this pattern three times now and am officially uber frustrated

. It just doesn't look right and I can't link it because I bought it and cannot seem to track down the publisher.
It says, "repeat the sts in the first 12 rounds 7 times around". Each round in the 1-12 has a different pattern. Does that mean do
each round seven times or do rounds 1-12 seven times?
I've e-mailed the place I bought it from, but they aren't responding. I'm hoping it's just the long weekend. Last time I called them with a pattern question I discovered their customer service department is not staffed with knitters
Any insight would be greatly appreciated.