Rolled Edge - Hat (Rolling the wrong direction?)

[kayakgirl13]

Ok, I maybe losing my mind but I will ask the question anyway. I'm a somewhat beginning knitter and am working on a basic rolled edge hat. The pattern says to cast on 100 stitches, k 7, place a marker and then knit another 5 inches. I'm looking at the picture and it appears that my hat is rolling the wrong direction. The picture looks like the flat side of the stitches (not sure if i'm describing this correctly) should be rolling up. Mine looks as though it is doing the opposite. Is this possible or could it be that i'm interpreting the picture incorrectly?