it is possible.
Most tutorials go about this with ribbing because a lot of tubular cast ons fall well into the k1 p1 pattern and therefore make it easy.
But you do not always want that ribbing, I know.
My cast on here:
is hard to see in that bad picture, but it is a "tubular hem" with about 10 rows hight, that has NO RIBBING.
I used this method here:
Garnstudio-tubular cast on
and as a corresponding bind off you can (and I did not) use this here:
Garnstudio-tubular bind off
But I have to admit that the bind off video refers to ribbing again - saying that it will just as well work with stochinette.
I hope I could help!