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I say it depends on the bag's intended purpose (in other words, how you want to advertise it).
If you see it as more of a diaper bag, then I would recommend lining it because that makes it stand more upright (even when empty). But if it's more of a carry-all bag (like you'd use to buy groceries or pack in a suitcase), then leave it unlined which makes the bag less bulky and more flexible (i.e., able to be squished in to compact places).
Hope that helps.
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