I couldn't tell the tone from the title, but after reading through the initial post, I thought you were just teasing. I could picture you standing there with one hand on your hip and the other shaking a finger at the yarn warning it to not pretend to be something it's not.
I don't get to go to Hobby Lobby very often because I'm only on that side of town on Sundays. I think it had been over a year since the last time I was in, and when I snuck in a couple of months ago, I found their multi-aisle yarn selection was down to about an aisle and a half, with some clearance bins, and very few brands that were not in-house. (I was specifically looking for Lion Brand yarn.) It was very disappointing -- I'd been looking forward to browsing, even though I was alone with my energetic 3 and 5 year olds.
I've used I Love This Yarn once and I thought it was great, but it is too far away to make a special trip just to buy it.