I've worked with this yarn. You insert your needle about 4 inches in but you work in the top loop. The wide band should be at the bottom. Go from front to back for however many stitches you want to use, then start knitting them. It helps to skip the first loop if it seems a bit tight.
To knit this yarn, insert right needle through first loop on left needle (the one closest to the tip), then knit with the next unused loop on the yarn . Keep knitting with the next unused loop until all stitches are off the left needle. Then turn and do it all over again.
Hope this makes sense.