be careful on that pricing. the last time i looked at Joann's Needlemaster price the "regular" price they listed was $99. They will only take those percentages off "regular" pricing, not off sale prices.
(I haven't looked lately so they may have lowered it finally!)
ETA: you can definitely find them on Ebay at the $35 range though...that's where i got both my sets that i had, at that price!