Ok, I maybe losing my mind but I will ask the question anyway. I'm a somewhat beginning knitter and am working on a basic rolled edge hat. The pattern says to cast on 100 stitches, k 7, place a marker and then knit another 5 inches. I'm looking at the picture and it appears that my hat is rolling the wrong direction. The picture looks like the flat side of the stitches (not sure if i'm describing this correctly) should be rolling up. Mine looks as though it is doing the opposite. Is this possible or could it be that i'm interpreting the picture incorrectly?
The flat side is the knit stitch side of stockinette and yes it will roll to that side. It may take a few more inches to take the right shape. Are you knitting flat or in the round? A picture of your work might be nice if you can post one.
I could be wrong, but I suspect you are knitting on the inside of the circular needle. One way to tell is the V's should be on the outside of the loop, if they are on the inside then you are doing it inside out.