I took my hubby for a pedicure. He was uneasy about it at first, looking around to see who was watching us go in. He carried a "manly" book with him to read. (Some kind of war book)
When we got in the chairs, I showed him how to use the controls for heat and massage, and he started to relax.
I was the first one to get my pedicure, then his started soon after. It was good that way, because he could see each procedure being done on my feet, and was able to prepare himself when it happened to him.
When it was over, he said, "Wow, that felt great. I'm definitely adding it to my list, along with getting a haircut every month."