This stuff IS
amazing. I am so flipping hooked on it. I don't even want to use any other yarn these days.
I bought some from www.morethanyarn.com
for $9.95 and that is the cheapest I've seen it (other than K2P2, but she's out). However, I do know that some of the stock at MTY is out or backordered so hurry up.
has the largest selection I've run across online and they are quite reasonably priced w/ good customer service. The best thing about this yarn is not only that it is SO soft, but you get 216 yards for less than $11.00. That is well within my budget.