assuming you are doing a 1-row, 1x1 seed stitch, the way you can tell you are doing it correctly is when you see a purl stitch on the needle, you knit it, and if you see a knit stitch, you purl it. an easy way to keep this in check when knitting a scarf is to start with an odd number of stitches and that way you will always begin each row with K1 and that will work out in seed stitch perfectly.
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