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Old 06-27-2008, 08:11 AM   #1
tarrentella
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Heinz remove add campaign due to 'homosexual kiss'
An advert for Heinz Deli Style Mayonaise has been pulled in the UK after around 200 people complained that it was offensive or that they shouldn't have to explain to their kids why 'that man kissed the other man.'.

The advert, set in a UK kitchen diner, shows a family getting ready to leave for the day and picking up their freshly made sandwiches (complete with Heinz Mayo). The traditioanl mum and kitchen set up is replaced by a stereotypical New York style deli and deli chef (big bloke in full chefs outfit complete with broad NY accent). on the way out the 'mum' says 'Ain't you forgetting somthing?' to the father, who promptly leens over and gives a brief goodbye kiss.

So not a full blown kiss, not even a gay couple, but a bloke standing in for a woman for metaphor/comedy sake.

Responding to aproximately 200 complaints and reported pressure from some US right wing groups, Heinz pulled the advert. It is shocking! there are now calls for a boycott of Heinz products in the UK from people who feel that Heinz's response is condoning homophobic behaviour in the UK (which is ilegal, regardelss of your opinion on homosexuality).

http://paulannett.co.uk/heinz-say-me...g-is-offensive

http://www.youtube.com/watch?v=kAKYpUo18wU
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Old 06-27-2008, 08:26 AM   #2
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Omg, that's insane - I live here and hadn't heard anything about it (but I don't watch TV so never see any adverts - I just download stuff ;-)). Grrrr.
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Old 06-27-2008, 08:32 AM   #3
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I heard all about that on my local radio station in Canada. Now I can see what they were talking about.
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Old 06-27-2008, 09:37 AM   #4
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Nobody, or at least not many, would have complained if it was 2 women. That's hardly a kiss. Just like if you see a naked woman in a movie, no biggie. Show, or even just tease at, a naked man and you get a huge uproar. Of course, I mean in a mainstream movie.

What upsets me more is that some parents didn't want to explain to their kids. I'm sure that if 100 parents used that to complain, that only a very small fraction of their kids actually asked a question. Why not explain it if your kids ask a question? In this world, they'll encounter worse things, and it's better for them to be prepared than to have to depend on their friends to explain it!!
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Old 06-27-2008, 10:03 AM   #5
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Especially as in this case the explanation would have been 'Because they are making a joke that the deli-chef is acting like the mum' and nothing to do with people being gay anyway!
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Old 06-27-2008, 11:40 AM   #6
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One day there will be more open minds than closed ones and this kind of stupid censorship will be gone.
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Old 06-27-2008, 11:47 AM   #7
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I think the ad is funny. But, what's "deli" mayo? What makes it "deli"?
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Old 06-27-2008, 11:52 AM   #8
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"I don't want to have to explain this to my kids"

That is so insane. Jon Stewart needs to mock this soooooo bad
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Old 06-27-2008, 11:55 AM   #9
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It's a funny ad, too bad some people are so closed minded that they can't take a joke. I don't really understand how it's offensive at all- it's not even meant to be a gay couple or anything, not that that would be offensive either. I'm sick of the "think of the children" excuse too. Kids aren't stupid and they will have to be exposed to different lifestyles sometime. It's not as thought there is an overt sexual nature of the kiss either. Why is it that when it's gay people kissing it needs to be explained, but when it is heterosexual people it doesn't? What other explanation of a gay kiss is needed other than "those two people love each other"? What are people afraid of? That their children will be gay if they see a gay kiss?
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Old 06-27-2008, 12:07 PM   #10
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I hadn't heard of this before, but it seems clear to me those who complained are utterly unsophisticated people who don't "get" the joke, and when they see that ad their fearful little minds go straight to the gutter.

Very sad, really.
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