Closed Thread
Thread Tools Display Modes
Old 06-27-2008, 08:11 AM   #1
Working the Gusset
Join Date: Mar 2007
Posts: 1,085
Thanks: 201
Thanked 265 Times in 226 Posts
Heinz remove add campaign due to 'homosexual kiss'
An advert for Heinz Deli Style Mayonaise has been pulled in the UK after around 200 people complained that it was offensive or that they shouldn't have to explain to their kids why 'that man kissed the other man.'.

The advert, set in a UK kitchen diner, shows a family getting ready to leave for the day and picking up their freshly made sandwiches (complete with Heinz Mayo). The traditioanl mum and kitchen set up is replaced by a stereotypical New York style deli and deli chef (big bloke in full chefs outfit complete with broad NY accent). on the way out the 'mum' says 'Ain't you forgetting somthing?' to the father, who promptly leens over and gives a brief goodbye kiss.

So not a full blown kiss, not even a gay couple, but a bloke standing in for a woman for metaphor/comedy sake.

Responding to aproximately 200 complaints and reported pressure from some US right wing groups, Heinz pulled the advert. It is shocking! there are now calls for a boycott of Heinz products in the UK from people who feel that Heinz's response is condoning homophobic behaviour in the UK (which is ilegal, regardelss of your opinion on homosexuality).

I am Tarriknits on Ravelry

This is my not necassarily knitting related blog.
tarrentella is offline  


This advertising will not be shown to registered members. Join our free online community today!

Old 06-27-2008, 08:26 AM   #2
Knitting the Flap
willowangel's Avatar
Join Date: May 2007
Location: Aberdeen, Scotland
Posts: 455
Thanks: 224
Thanked 111 Times in 86 Posts
Omg, that's insane - I live here and hadn't heard anything about it (but I don't watch TV so never see any adverts - I just download stuff ;-)). Grrrr.
New blog!
willowangel is offline  
Old 06-27-2008, 08:32 AM   #3
sue in canada
Instepping Out
Join Date: May 2007
Location: Ontario
Posts: 2,288
Thanks: 838
Thanked 1,871 Times in 1,270 Posts
I heard all about that on my local radio station in Canada. Now I can see what they were talking about.
sue in canada is offline  
Old 06-27-2008, 09:37 AM   #4
Turning the Heel
Knit4Pie's Avatar
Join Date: Sep 2007
Location: Farnham, Canada
Posts: 781
Thanks: 282
Thanked 220 Times in 208 Posts
Nobody, or at least not many, would have complained if it was 2 women. That's hardly a kiss. Just like if you see a naked woman in a movie, no biggie. Show, or even just tease at, a naked man and you get a huge uproar. Of course, I mean in a mainstream movie.

What upsets me more is that some parents didn't want to explain to their kids. I'm sure that if 100 parents used that to complain, that only a very small fraction of their kids actually asked a question. Why not explain it if your kids ask a question? In this world, they'll encounter worse things, and it's better for them to be prepared than to have to depend on their friends to explain it!!
"Be afraid of bears, of bungee-jumping, of faulty wiring in old houses, but never, ever be afraid of trying something in knitting." Stephanie Pearl-McPhee, Knitting Rules

Visit my blog Knitting for Patience
Knit4Pie is offline  
Old 06-27-2008, 10:03 AM   #5
Working the Gusset
Join Date: Mar 2007
Posts: 1,085
Thanks: 201
Thanked 265 Times in 226 Posts
Especially as in this case the explanation would have been 'Because they are making a joke that the deli-chef is acting like the mum' and nothing to do with people being gay anyway!

I am Tarriknits on Ravelry

This is my not necassarily knitting related blog.
tarrentella is offline  
Old 06-27-2008, 11:40 AM   #6
Instepping Out
Silver's Avatar
Join Date: Apr 2005
Location: Orange Park, FL
Posts: 3,949
Thanks: 854
Thanked 669 Times in 351 Posts
One day there will be more open minds than closed ones and this kind of stupid censorship will be gone.

Silver's Sock Classes
Shop: On The Town Knitting Bags, hand made elegant small project bags.
My Blog, Write | KBelle on Ravelry | ComeToSilver on Plurk | Puppies, Jinx & Hex Photos & Videos
Silver is offline  
Old 06-27-2008, 11:47 AM   #7
Sunshine's Mom
Turning the Heel
Sunshine's Mom's Avatar
Join Date: Jan 2008
Location: Clifton Park, NY
Posts: 819
Thanks: 214
Thanked 279 Times in 242 Posts
I think the ad is funny. But, what's "deli" mayo? What makes it "deli"?
Sunshine's Mom is offline  
Old 06-27-2008, 11:52 AM   #8
Instepping Out
feministmama's Avatar
Join Date: Nov 2004
Location: PDX
Posts: 3,674
Thanks: 310
Thanked 262 Times in 186 Posts
"I don't want to have to explain this to my kids"

That is so insane. Jon Stewart needs to mock this soooooo bad
Favorite Bumper Stickers:
War doesn't determine who is right: It determines who is left
-That's OK, I wasn't using my civil liberties anyway....
-I'm not afraid to die, I just don't want to be there when it happens.
Reading: Barbara Kingsolver
Knitting: socks

I'm Femmy on Ravelry
feministmama is offline  
Old 06-27-2008, 11:55 AM   #9
Working the Gusset
knitgal's Avatar
Join Date: Aug 2007
Location: Ontario, Canada
Posts: 1,710
Thanks: 1,249
Thanked 987 Times in 655 Posts
It's a funny ad, too bad some people are so closed minded that they can't take a joke. I don't really understand how it's offensive at all- it's not even meant to be a gay couple or anything, not that that would be offensive either. I'm sick of the "think of the children" excuse too. Kids aren't stupid and they will have to be exposed to different lifestyles sometime. It's not as thought there is an overt sexual nature of the kiss either. Why is it that when it's gay people kissing it needs to be explained, but when it is heterosexual people it doesn't? What other explanation of a gay kiss is needed other than "those two people love each other"? What are people afraid of? That their children will be gay if they see a gay kiss?

OTN: Corona, Miter square blanket, Charity blankets
FO: Forest Canopy Shawl, Easy Baby Bootees, Kitty Pi, Ms. Marigold, Twinkle Toes, Josh's socks, Hedera socks, Spring Beret, Ashley's Birthday socks, Socks for the DBF's mom, grey socks for the DBF, my first socks, reversible cable scarf, ribbed hat for the BF, Manos Del Uruguay afghan, and a whole bunch of dishcloths!

knitgal is offline  
Old 06-27-2008, 12:07 PM   #10
Knitting the Flap
cristina61's Avatar
Join Date: Feb 2007
Location: N California
Posts: 258
Thanks: 62
Thanked 53 Times in 37 Posts
I hadn't heard of this before, but it seems clear to me those who complained are utterly unsophisticated people who don't "get" the joke, and when they see that ad their fearful little minds go straight to the gutter.

Very sad, really.

cristina61 on

** My poor neglected blog is here

RIP Gabby (9/12/2009) -- I miss you SO much. We'll never forget what a sweet girl you were!

cristina61 is offline  
Closed Thread

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Vampire Kiss socks usamacka What'cha Knittin'? 7 08-01-2012 06:31 AM
FO - Vest for Warm Woolies Campaign Jan in CA What'cha Knittin'? 10 08-05-2009 12:49 AM
Knitting Kiss DianaM General Knitting 15 06-19-2007 11:42 PM
OT - Free Hugs Campaign Mo0nAngel General Knitting 15 10-16-2006 01:42 PM

All times are GMT -4. The time now is 11:23 PM.