I am so grateful you brought this up! You know, now that I think about it...I've had to go online, too, for the chart for one of Elsebeth Lavold's sweaters. I thought it was an isolated incident!
Vogue Knitting Magazine, Fall 2008. Pretzel Cardigan #32.
I saw this new 'teaser' thing back in the HOLIDAY issue last year. It had several REALLY BEAUTIFUL patterns, and all of them were available online only.
Here is what I think they're doing:
they're reserving their 'page real estate' for their ADVERTISERS.
The magazine is just as thick, but with more ADS and fewer pages devoted to the patterns.
You'll notice, we certainly don't have to go online to see the ADVERTISEMENTS, do we!! Could ya just see this as an AD:
"Fiber Wash. Wow. Works Great. Go to online www. to see the rest of this AD!"
Also, by 'teasing' the patterns, they are forcing their readers to pay for the ink and paper
to print the remainder of the pattern.
This is an alternative to raising their subscription prices, which no one will tolerate. So they are looking for ways to give less for the same amount of money, and at the same time, by giving their advertisers more pages, they are RAISING MONEY at the same time. They are slightly deceptive in promoting for example: "50 Patterns Inside!" It should read: "50 partial patterns inside! Most need internet access".
For those who are concerned about the items not being available online
down the road, you could save the docs to your computer, and print them when you need them.
I think we'll see more of these 'money saving', 'money making'
decisions in the future. If VOGUE gets away with it,
if their numbers don't go down, then you can BET that all the other knitting magazines will follow Vogue's lead. They'd be financially stupid not to. Everything these days is about the bottom line. Doing what you can to stay in business.
I won't be re-subscribing to VOGUE. I've been looking for ways to trim my budget, and this is all I needed to OFF
one of my subscriptions.